CA International - Cosmetic Analysis for the world
Eschen, July 2021
Concept for the internationalization of Cosmetic Analysis
Cosmetic Analysis has been online for 13 years in the summer of 2021, as a leading, manufacturer-neutral consumer protection portal. For an international expansion of the business activities of the consumer portal, it is necessary to regionalize the presence of cosmetic analysis.
This will firstly make it possible to maintain the same high quality of information on substances and products in different countries and regions and to guarantee a high quality of support for members. This includes, among other things, the inclusion of regional manufacturer-neutral technical literature with corresponding properties for the substances.
Secondly, through regionalisation, the local cosmetics companies can also be individually acquired and won over for Pro Plus membership.
Business idea in franchising
Offer Cosmetic Analysis, in your national language and in your country as well as for your own business, to your compatriots!
We can guarantee a quick and inexpensive start.
Also possible on a part-time basis. Specialized knowledge is an advantage but not a condition.
If you are interested, please contact Günter W. Reichelt by mail. Please tell us some information about your person, your professional orientation, if necessary about your previous business and your goals.
Mail to guenter.reichelt@cosmeticanalysis.com
Orientation of the new development towards internationalization
In 2020, the application, which has been operating stably since 2008, was revised and can now be used as a modern “mobile first” web application for many other applications.
In addition to the development of a wide range of new functions, great importance was attached to consistently implementing the data structure and all application details with maximum flexibility. As a result, the application can be made usable for corresponding country partners with little effort.
Functions
The business model is divided into two complementary areas.
1) The product analysis portal
As a manufacturer-neutral consumer protection portal,Cosmetic Analysis evaluates cosmetics and cosmetic ingredients in a way that is comprehensible to everyone.
Two memberships are offered, tailored to the needs of consumers and cosmetics professionals. Members can:
(a) access information and manufacturer-neutral reviews of nearly 10,000 ingredients (INCIs). Here, in addition to various details on the substances, a wide range of information from neutral specialist literature, with resulting and evaluated properties, can be seen. The respective quotations are displayed with reference to the source for each member
b) use a database of almost 50,000 cosmetic products evaluated in a manufacturer-neutral way, with all their ingredient information. These product analyses are created by the Cosmetic Analysis members using the database of manufacturer-neutral evaluated ingredients.
A variety of selection and sorting options allow consumers and experts to make detailed use of the ingredient and product database.
The services a) and b) are achieved via the memberships Consumer and Pro.
2) The marketing portal
The membership Pro Plus is for cosmetic companies. Here, they can independently manage the products analysed by their company in a manufacturer-neutral manner for use in marketing and sales.
Suppliers can create as many CA codes as they wish for each of their products in all the languages offered. CA codes are links and corresponding QR codes that refer to the respective product analysis and can be viewed by everyone (not only members of Kosmetikanalyse).
These CA codes can be individually assigned, online and offline, to advertising and marketing measures. This allows companies to advertise their product quality in a targeted and transparent way. Clicks and scans are recorded geographically and temporally by Kosmetikanalyse and can be evaluated by the companies.
CA International Franchising
Cosmetic Analysis Establishment offers CA International as SaaS (Software as a Service) to interested country partners in franchising.
For this purpose, the franchisees are provided with the complete application of https://cosmeticanalysis.com on a dedicated web server, incl. mail server
All contents are provided in the respective national language (translated by DeepL) in the course of the contract and are included in the basic license.
Already existing domains are provided to the franchisee in the course of the contract and are included in the basic license.
The franchisee operates the application in his country and on his own responsibility.
The franchisee maintains the contents of the application. In particular, he adds manufacturer-neutral quotations from regional technical literature, if necessary. In order to further develop the quality of Kosmetikanalyse internationally, this information is available to the franchisor for free use and forwarding to other franchisees.
Licenses
Start license: 12,000 Euro, one-time, payable upon conclusion of the contract.Included is the setup of the web and mail server, if necessary the existing country domain and the translation into the respective national language with DeepL.
Operating license: 24,000 Euro per year, payable for the first time upon delivery of the application. In case of monthly payment 27.000 Euro operating license, that is 2.250 Euro monthly. The operating license includes server costs and operation.The operating license is to be negotiated individually. Depending on purchasing power, size of the country, etc.
Costs
The franchisee must individually agree the user contracts with the payment providers PayPal and Stripe
The franchisor adapts the respective APIs in the application. The costs for the API adaptations are included in the start-up license
The franchisee receives an admin access for the application with which he can customize all application details and texts
1st level support is provided by the franchisee For 2nd level support the franchisee has access to the ticket system of Cosmetic Analysis Establishment. Costs 22.50 Euro per quarter hour or part thereof.
Business idea in franchising
Offer Cosmetic Analysis, in your own language and country and for your own business, to your compatriots!
We can guarantee a quick and inexpensive start.
Also possible on a part-time basis. Specialized knowledge is an advantage but not a condition.
If you are interested, please contact Günter W. Reichelt by mail. Please tell us some information about your person, your professional orientation, if necessary about your previous business and your goals.